Sunaina has explored various aspects of Digital Marketing and considers content marketing to be her passion.

At Artma, she builds brand personas to create an end-to-end content strategy for various formats including long-form and snackable pieces of content. Co-creating content with influencers is also something she enjoys.

She manages cross-functional teams in delivering on their promises to clients.

In her past roles,  she has changed her customers’ social listening strategy from a reactive to a proactive approach, boosting favourable sentiment across their digital handles.